What Did That $2.5 Million Ad Buy Us? Cognitive Science Goes to the Super Bowl
نویسندگان
چکیده
Advertisers spend a lot of money each year producing commercials. Yet they have done little to incorporate sound cognitive science into ensuring that their advertisements are effective, particularly in terms of memory for the desired brand. This research develops a metric, CogScore, that attempts to predict the memorability of the brand from any given ad. We show that our metric significantly predicts the memory for brand, much more so than a traditional metric on which advertisers currently rely.
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تاریخ انتشار 2007